Being able to track a customers behaviour and purchase data whether in-store or online can give retailers the inside edge on building stronger relationships with customers over time.
Taguchi is the perfect tool for e-commerce or high street retailers because it features very sophisticated personalisation and targeting capability and it is easy to use without any need for technical or design skills.
It was the first question asked of Taguchi Managing Director Dean Maidment during a live Q&A event, hosted by Amanda Stevens, Australia’s leading consumer futurist. Dean summarised by saying “Starting simply and developing progressively will get you some big wins upfront but the real wins are in the spinning plates”.
Dean was joined by two other industry experts to discuss this question and other trending issues in the retail industry.
Below are the four key considerations which Dean explains in the webinar. Watch his full reply (skip to 7m in 25sec).
Whether it’s a highly personalised and segmented email broadcast to a million customers or specific one-to-one offers selected as part of a comprehensive customer automation strategy, Taguchi makes it easy to execute, track and manage.
With Taguchi, you’ll have one system for both marketing and operational emails and SMS (e.g. receipts, order confirmations, dispatch notices, loyalty membership statements etc), which allows retailers to leverage the sales and marketing capabilities of your customer communication and turn operational emails into sales opportunities.
E.g. combine receipts with birthday offers or abandoned shopping cart items with cross-sell offers.