Growing customer lifetime value (CLV) is essential to health of an organisation and a key success metric for many companies.
Knowing exactly how much revenue customers generate through their lifetime with your company can inform marketing investment in acquisition, engagement and retention.
Using automated predictive modelling, Taguchi can help you understand and maximise the true value of your subscriber database. Based on our sophisticated predictive modelling algorithm, Taguchi automatically analyses your database and can accurately predict how effective your contact strategy will be over your subscribers’ lifetime. This enables you to make more informed business decisions around future subscriber acquisition, retention and recency, frequency, monetary (RFM) value strategies.