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To say that Apple’s recent privacy protection changes have caused widespread discussion and debate in the adtech and martech worlds would be a giant understatement.
As you can imagine, we frequently meet with companies that are looking to change systems. Whilst the reasons vary greatly and outside of the “single customer view nirvana” (a topic in itself), one of the next most common reason we see is that the database marketing and analytical capabilities of the current system are limited relative to a company’s needs.
The dividing line between marketing and purchasing is blurring as the same digital communication is increasingly serving both roles. Dean Maidment, Managing Director of TaguchiMarketing Pty Ltd, explains the fundamental shifts under way.
Rapid advancements in technology are changing the marketing landscape and COVID-19 has accelerated the need to respond. Dean Maidment, Managing Director of Taguchi Marketing Pty Ltd, explains the fundamental shifts under way.
How do our email metrics compare to other companies? What’s the industry average open and click rate? Are our email campaigns performing better or worse than our competitors?