Franchise marketing
Amplify your network's
digital marketing
with one platform
Finally, a powerful distributed marketing solution designed especially for franchise like businesses.
As continual innovators of marketing automation in Australia, Taguchi have spent years refining and perfecting its distributed customer engagement platform - a customised platform tailored to the unique digital marketing requirements of franchise businesses, or any business operating a similar model with parent office and multiple local store locations.
Combining all the benefits of centrally managed brand control, with the flexibility of local area personalisation and expertise, Taguchi empowers both HQ and local stores to collaboratively increase the commercial and brand value of their data-driven marketing campaigns.
We work with some of Australia's most trusted brands
Taguchi for local store marketing
"We really like the flexibility of the Taguchi template - empowering the hotels to pick and choose how they want to structure their emails. And we get the level of reassurance that all emails are pre approved and pre tested. Taguchi have also been really supportive with training and helping us get the most out of the tool."
Vice President Digital & Loyalty - Accor Hotels
Multiple modules, countless solutions
Taguchi provides multiple models with built in levels of customisation, meaning you can implement the solution that best meets the needs of your head office and local area stores.
You might want greater head office control over all creative communications and channels, with minimal effort at store level. Or you prefer to control just the master brand visuals and key messaging, with each store empowered to develop their own targeted customer communications (under the master brand banner).
Data security & brand compliance always top of mind
One of the challenges nationally distributed businesses face in enabling local area marketing flexibility, is how to ensure adherence to not just brand guidelines but also important compliance with data privacy and spam regulations.
Taguchi can ensure no communications are sent without head office knowledge and/or approval, and that regulatory requirements (such as T&Cs, unsubscribe links etc) are adhered to, and all marketing has a consistent message, visual brand and tone of voice. It also goes without saying that customer data security is of paramount importance.
Centralised database integration and management minimises manual handling of data by store staff, elevating data hygiene practices and ensuring the highest standards of customer data security are met.
Making the sophisticated seem simple
Our intuitive 'drag and drop' interface allows franchisees with minimal technical or design knowledge to create and manage their own multichannel marketing campaigns.
Campaign analytics are easily accessible via simple dashboards & comprehensive reports, allowing easy tracking of insights for future campaign planning. Further, simple features to manage automation and campaign frequency means you can find the optimum balance between overcommunicating and underservicing - improving commercial outcomes.
Empower QSR marketing success
With multiple locations, diverse customer preferences, fragmented customer data across physical and digital touchpoints and the growing influence of digital channels, QSR brands need sophisticated tools to maintain a competitive advantage.
Unified customer view
Combine data from in-store purchases, online orders, loyalty programs, and digital interactions to create comprehensive customer profiles that drive meaningful engagement.
Local marketing control
Enable individual stores to customise promotions based on local preferences and inventory and execute local marketing campaigns without compromising brand standards.
Head office benefits:
- Consistent branding across all communications
- Centralised database management – no risk of mishandling
- Communications frequency management
- Real time analytics & insights
Franchisee benefits:
- Easy to use 'drag and drop' interface – no specialist skills required
- Accurately predict campaign ROI
- Expert implementation and support
- Local analytics and insights
Let us show you what we've done for our clients
A personalised, franchise-led campaign that balanced national brand consistency with local relevance
See why a range of franchise industry leaders such as Domino's, Accor Hotels and IGA have trusted Taguchi as their customer engagement partner to maximise revenue opportunities.