Taguchi Blog

Today, data is used to drive decisions in every area of business. This includes branding, marketing, sales, communications, IT, legal, new product development, and operations.

To say that Apple’s recent privacy protection changes have caused widespread discussion and debate in the adtech and martech worlds would be a giant understatement.

As you can imagine, we frequently meet with companies that are looking to change systems. Whilst the reasons vary greatly and outside of the “single customer view nirvana” (a topic in itself), one of the next most common reason we see is that the database marketing and analytical capabilities of the current system are limited relative to a company’s needs.

Digital transformation is the catchcry of our times and most businesses are investing heavily in new technology to meet their customers’ needs and to remain competitive.

The dividing line between marketing and purchasing is blurring as the same digital communication is increasingly serving both roles. Dean Maidment, Managing Director of TaguchiMarketing Pty Ltd, explains the fundamental shifts under way.

Rapid advancements in technology are changing the marketing landscape and COVID-19 has accelerated the need to respond. Dean Maidment, Managing Director of Taguchi Marketing Pty Ltd, explains the fundamental shifts under way.

You don’t get a second chance to make a first impression and thanks to the ‘delete key’ this is especially true when it comes to email marketing.

How do our email metrics compare to other companies? What’s the industry average open and click rate? Are our email campaigns performing better or worse than our competitors?

Beauty may well be in the eye of the beholder but that’s not always how it works when you’re looking at a marketing email, especially if maximising the emails impact is the ultimate measure of beauty.