Intelligent content management
One campaign,
endless presentations
Looking for a smarter, simpler way to manage your content?
Taguchi’s purpose built content management system lets you effortlessly organise, automate, and optimise your campaigns across every channel, all in one place.
Through email, SMS, web, push notifications, webforms and landing pages, Taguchi brings powerful content control and automation to your fingertips—making sophisticated multichannel communication simpler and more impactful.
Easy to use
Think you need a designer or developer to create sleek, on-brand campaigns? With Taguchi, you don’t. Our intuitive drag-and-drop editor is built for every skill level—whether you’re an expert or just getting started, you can piece together campaigns using content blocks, images, text, and even video elements.
Customise layouts, save brand themes, and re-use formats to keep everything cohesive and on-brand, no matter how complex your content.
The best part? You’ll cut out extra steps and streamline your workflow process, from your first draft to final send.
Automation that works for you
Taguchi is built for speed and scale. Set up your campaign activities to run automatically based on your customer interactions, allowing you to stay present in real time, and relevant without needing constant oversight.
- Automated triggers: Schedule messages based on specific customer behaviours.
- Taguchi Paths: Build 1:1 journeys that evolve with each customer.
- Centralised asset library: Store all assets and content modules in one place.
- No browser testing needed: Taguchi will optimise your content for every screen.
- Integrated content segmentation: Target precise audiences with tailored content blocks.
- Sophisticated business rules & conditional logic: Automate dynamic content changes based on set conditions.
Content segmentation
Personalising content for specific audiences is more than a nice to have—it’s a necessity to maximise campaign ROI. With Taguchi's advanced content segmentation capabilities, you can easily define what specific items within your template should be presented to which subscribers.
Geographic segmentation
Based on subscribers’ geographical location or region.
Demographic segmentation
Based on age, gender, income, and other demographic factors.
Behavioural segmentation
Based on message interactions, purchase behaviour, website visits and other actions.
Psychographic segmentation
Based on subscribers' lifestyle, values, and interests.
Test, learn, and perfect
Taguchi optimises subject lines and content in real time, ensuring subscribers receive the most effective, relevant messages during campaigns.
A/B testing:
- Test two or more campaign versions to identify which content variations yield the best results.
- Experiment with different subject lines, images, and calls to action.
- Taguchi automatically determines the best-performing content combination during the term of the campaign. This applies to high volume broadcasts as well as lifecycle journeys.
Multivariate testing:
- Test multiple variables simultaneously, combining subject lines, images, headlines, products and articles, to maximise return from the most effective combinations.
- Explore thousands of different content variations within a single email activity.
Content that speaks to everyone—that’s the promise Taguchi delivers. With our advanced tools, you can rest assured that your content is always relevant and impactful.
Book a demo today.