Insights & analytics

From data to decisions

Our platform goes beyond basic metrics to provide you with a deep understanding of your campaign performance. From tracking engagement and conversions to predicting customer lifetime value, Taguchi provides the tools to transform data into actionable insights and drive impactful results. 
 

Real-time dashboard

Stay on top of your performance with our real-time dashboard, offering a dynamic view of your key metrics.

• Monitor campaign progress and performance metrics as they happen.
• Tailor your dashboard to focus on the metrics that matter most to you
• Visualise trends and patterns to quickly grasp your data insights.

Engagement metrics

Move beyond basic stats and gain a thorough understanding of your audience’s behaviour. 

• Access activity reports and see your conversion to click rates, value per clicks. 
• Visualise where people click in your emails through heat maps and check how your campaigns perform on different devices.
• Get insights into individual subscriber actions through subscriber level reporting. 
• Track subscriber list growth, acquisition sources, and metrics such as how many messages are sent, how many emails are opened and clicked, how many forms have been filled, and how many bounces have occurred.

Conversion analysis

With Taguchi, you can:

• Track conversions for both e-commerce and in-store sales.
• Customise conversion attribution models including goals for the different variations of conversions you might have such as selling online vs. downloading a brochure.
• Measure conversion rates, average sale values, and testing conversion uplift.
• Predict the customer lifetime value of your customers through automated predictive modelling.

Customer Lifetime Value (CLV)

Taguchi's CLV reports will:

• Forecast how likely your subscribers are to engage with your communications.
• Estimate the potential conversions from your current contact strategy.
• Calculate the total revenue you can expect from your customer base over their lifetime.
• Track individual metrics like engagement frequency, conversion recency, and predicted lifetime value of customers.

Custom reporting

Every business has unique reporting needs. With Taguchi, you can:

• Receive reports in CSV, PDF, or other formats as needed.
• Streamline your reporting with automated custom reports.
• Access reports on demographics, purchase behaviour, product performance, heatmaps and more.

Data extraction

Taguchi makes data extraction straightforward and secure, allowing you to:

• Extract data on subscriber profiles, list details, and activity in CSV format.
• Access list details to see when subscribers were added to your lists. 
• Check activity logs of click counts, purchases, and send timestamps.
• Enhance security with a two-person approval process for data extraction.