Customer journey
From journeys
to long lasting value
With Taguchi, you are not just managing customer interactions.
From the moment a lead first encounters your brand to the time they become a valued customer, our tools help you optimise every touchpoint and maximise their lifetime value.
Crafting the perfect journey
Every customer’s journey with your brand is unique. At Taguchi, we help you map out these journeys, ensuring every interaction is meaningful and engaging.
Taguchi makes it easy to:
- Capture and nurture leads with targeted content and automated workflows.
- Create onboarding experiences that guide new customers through their first interactions with your brand.
- Keep your customers engaged with communications that respond to their needs and preferences.
- Win back lapsed customers using personalised messages designed to rekindle their interest.
Taguchi Paths is our visualisation tool that allows you to:
- Create detailed maps of your customer journeys to see exactly how interactions flow.
- Set up automated triggers based on customer actions to ensure timely and relevant communications.
- Design workflows that cater to different customer segments and journey stages.
- Make real-time adjustments to your customer journeys based on data.
Use cases of Taguchi Paths
Onboarding journeys
Guide new customers through their first interactions with your brand, ensuring they understand the value of your product or service.
Reactivation journeys
Bring back lapsed customers with targeted win-back strategies, based on their past interactions.
Build customer data across every touchpoint
Power your customer journeys with a complete view of your audience. Taguchi unifies zero- and first-party data, online and in-store purchases, product and location data, and engagement across web and app channels into a centralised view. With flexible integration options including robust APIs, webhooks, and seamless file transfers, you can ensure your journey orchestration is always powered by the most current customer data.
Schedule a demo today to see how Taguchi can take charge of your customer journeys and elevate your business strategies.