Smart data,
smarter campaigns

Data activation

Taguchi brings together all customer data—zero- and first-party data, online and in-store purchases, product and location data, and engagement across web and app channels. This centralised view allows clients to create highly relevant, data-driven campaigns that reach the right customers, at the right time.

With flexible integration options, Taguchi makes data management easier:

• Use robust APIs, API wrappers, and webhooks to streamline data flow between systems.
• Transfer data with flat file support in any format, ensuring seamless uploads.
• Tracking code enables continuous data updates.

Dynamic custom fields

Our custom fields rules engine dynamically creates and updates attributes against customer profiles as their behaviour changes over time. This allows you as the marketer, to create your own persona segments based on:  

• Message engagement  
• Web or in app behaviour  
• Purchase behaviour  

Use case: A travel organisation creates a dynamic custom field to convert child’s DOB to age  (e.g., "YYYY-MM-DD" to 3yrs 2 months), to make pre trip communications clear for the customer, helping prevent incorrect ticket types booked.

Profile validation & automation

Maintaining accurate subscriber data is critical to the success of any marketing effort. Features, such as profile validation, ensures that your subscriber profiles are clean, standardised, and up-to-date. By setting validation rules, you can:

• Update subscriber profiles in real-time based on predefined criteria.
• Keep your data fresh, accurate and ensures compliance with industry standards.
• Enable meaningful, personalised communications with validated profiles.

Use Case: Phone number formatting helps improve data accuracy. It ensures consistency, reduces errors, and improves the user experience. A simple thing! Yet anything that avoids confusion when communicating with customers is a valuable tool.