Taguchi’s distributed customer engagement platform, tailored for franchise organisations, allows you to harness your franchisees’ customer expertise to boost local marketing, keeping branding consistent across all stores whilst maintaining customer data security.

A showcase of what we're all about here at Taguchi, starring our friendly and dedicated staff members. You'll also learn about some exciting developments happening in 2023, from expansion within our Singapore office to new features like ChatGPT as well as major UX updates.

ITWire spoke with Ben Dyer, Taguchi Technical Director and a Co-Founder about what marketing automation means as we enter in 2022, how it differs from traditional marketing, customer success stories and much more.

Targeted segmentation capabilities and handy reporting tools were important factors when choosing the right automation partner.

Regular meetings with account managers and a dedicated support team help to build a successful digital customer journey program.

It is important to examine your customer's buying journey and then build a digital marketing strategy to suit this. However the most important first step is to simply make a start. Wheter it's a welcome email, or a win back SMS - start somewhere and then work to develop and improve it.

What we believe to be the most underutilised aspect of SMS is inbound SMS. Where does SMS fit into your digital marketing customer journey?

What impact does a strong marketing automation program have on a retailers bottom line? Dean Maidment shares the stats on how email contributes to total sales.

Hosted by Amanda Stevens, Australia’s leading consumer futurist. This live Q&A event had industry experts discussing latest insights and best practice, when adapting to the new post-covid retail consumer. Our own Dean Maidment, Managing Director of Taguchi was on the panel.

Taguchi is a world-class marketing automation platform, developed and supported in Australia. If you're concerned your organisation is struggling to achieve its digital transformation goals, we'd like 20 minutes of your time to discuss how we can delver on your marketing automation plans.

Taguchi version 5 embodies our vision of an integrated campaign management, execution and analysis platform delivering powerful marketing automation technology in a streamlined, uncomplicated interface.