About Taguchi

Our story

Founded in 2009, Taguchi began with just an idea and an algorithm for a marketing automation platform. What began as an email-focused service has evolved into a multi-channel powerhouse, encompassing SMS, mobile, web, social media, and messaging platforms. Over time, our platform has expanded to include numerous integrations and robust local area marketing capabilities, ensuring comprehensive and versatile customer engagement.

Today, Taguchi is a distributed customer engagement platform that allows you to communicate with your customers the way you’ve always wanted, but never thought you could. We offer advanced solutions across various industries, including digital marketing, customer engagement, loyalty, marketing automation, customer re-targeting campaigns, and local area digital marketing

We’re proud to work with some of Australia's most trusted brands

Taguchi at a glance

Over 30 million communications delivered daily

Over 200 million interactions made

A 100% Australian owned and developed solution

Inhouse technical and strategic expertise

Operating from our offices in Melbourne and Singapore

Taguchi complies with ISO/IEC 27001:2022

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Why the name 'Taguchi'?

One question we often hear is, “Why Taguchi, are you Japanese?” The answer is we’re not, but our name carries a significant legacy. We draw inspiration from Genichi Taguchi, the renowned Japanese engineer whose pioneering work in robust statistical methods transformed how businesses tackle unpredictability.

At Taguchi, we embody his philosophy of continuous testing, refinement, and optimisation. Much like his methods, our platform is designed with the adaptability to handle influences that can’t always be anticipated. This approach ensures that our solutions remain effective and precise, no matter how the industry evolves.