Taguchi + VetXtend
Revolutionising veterinary marketing
Challenge
As a rapidly growing startup supporting veterinary practices across Australia and New Zealand, VetXtend needed a scalable, robust digital marketing solution to deliver personalised, targeted communications. Maintaining brand consistency across multiple practices and streamlining operations were critical challenges.
Solution
VetXtend partnered with Taguchi to leverage its distributed customer engagement platform. Key implementations included:
- Onboarding: Over 50 veterinary practices onboarded in just 12 months.
- Customised communications: Branded email templates for tailored campaigns such as pet education, re-purchase reminders, and satisfaction surveys.
- Dynamic brand control: Taguchi’s unique theme control ensured consistent clinic-specific details like logos and contact information.
Taguchi helps us deliver personalised messages that drive real results.
“As we continue to grow and adapt to the needs of our veterinary partners, Taguchi has proven to be an invaluable customer engagement solution. Their platform not only enhances our digital communication strategies but also allows us to provide personalized messages that drive real results. Together, we’re redefining client engagement in the veterinary industry.”
Chief Marketing Officer, VetXtend
Results
150%+ increase in rebate commissions
Driven by targeted communication strategies.
Enhanced client engagement
Personalised messaging strengthened client relationships and improved satisfaction.
Operational efficiencies
Streamlined processes allowed VetXtend to focus on delivering exceptional value to veterinary partners.
Future developments
VetXtend plans to leverage Taguchi’s distributed access model, empowering individual veterinary practices to customise email content directly. This next phase will enhance personalisation, increase relevance, and further improve operational efficiencies.
Conclusion
Taguchi’s platform has proven instrumental in VetXtend’s growth, enabling tailored digital marketing strategies that deliver measurable results. The partnership continues to drive innovation and success in the veterinary industry.
Let us show you what else we’ve done
Next-generation martech unifying head office and franchisee knowledge to drive sales
Using data for effective personalisation and retargeting increased bookings for Accor by 300%
How National Optical Care (NOC) used marketing automation to support a growing empire, from the start up phase
The importance of finding the right cultural fit, and a tech partner who understands the business