Taguchi Paths Playbook

Available to download now is a step-by-step playbook, created by us, to help digital marketers develop customer journeys for their organisation.

Taguchi Paths can benefit you & your organisation


A highly effective way to display each step of your customer's journey that all stakeholders can quickly interpret.


Create 1:1 multichannel automated journeys that react instantly to changes in customer interactions.


Easily edit the settings, scheduling and targeting of your activities in the same friendly UI.

Taguchi Paths Playbook:
Onboarding & Activation Journey

Arguably one of the most critical journeys, onboarding sets out to understand your customers needs as well as demonstrate the value your product/service provides. First impressions count.

Even if you have an onboarding strategy in place, it's always a good idea to review it at least once a year (minimum!).

Within this guide are four sample journeys:

1. Program Education Journey

2. Data Capture Journey - Website Form

3. Data Capture Journey - Click Profiling

4. Sales Activation Journey

They have been applied to a relatable case study, allowing you to pick and choose elements from each journey to create your own communication strategy.

Download your FREE playbook now

Existing clients? Contact your Client Success Manager and request your copy.

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"We understand that our clients need to be able to quickly and easily target their audience according to customer profile attributes, click or purchase behaviour, or a combination of both. The Taguchi Smart Template combined with our Target Expression builder makes the sophisticated nature of this task feel simple."

Matt Laverty
General Manager