Your subscriber records in the Taguchi system are managed in a single customer database for your organisation.
You decide the unique identifier you want to use: be it email, mobile phone or a unique ID, which reflects what you use in your organisation (such as customer or account number). Taguchi adapts to your current processes so you can have an even more efficient workflow.
Taguchi removes the need for you to run complex queries in data warehouses or external statistical suites. It interrogates your database to identify the most relevant subscribers and enables you to quickly send them the most appropriate content.
You don’t need to mess around with lists for each communication – you can segment directly from your master database saving hours of data management work.