Taguchi removes the need for you to run complex queries in data
warehouses or external statistical suites with best in class
targeting and personalisation capabilities. It lets you easily
query your data to identify the most relevant subscribers and
enables you to quickly send them the most appropriate content.
For example, you may be sending an email to all of Australia but
you wish to display a hero image specific to each state. Using a
segment would be the most efficient way of doing this, rather
than creating several email activities. A segment allows you to
do this in one single email activity.
You could create segments for each state, hero image items for
each state and define the segments to their correlating hero
image item to achieve subscriber specific segmentation (e.g. The
ACT hero image would have the ACT subscriber segment selected
and so on).