Taguchi® - A powerful marketing automation platform for retail, travel, financial services, publishing and healthcare.
- Easy To Use
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Inside The Platform
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Channels
Email With Taguchi it’s easy to create, execute and track powerful email campaigns SMS Easily manage outbound and inbound SMS campaigns with Taguchi Web Taguchi provides a comprehensive API set and detailed website tracking capability Mobile With intelligent device recognition, Taguchi can seamlessly adapt your campaign for mobile
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Features & Functionality
Smart Template Ready-made template to guide you through the creation and distribution process of your campaign Dynamic Content Optimisation Find out which content combinations perform best during your campaign and optimise automatically Content Segmentation Target tailored content to different groups of people based on their online and offline behaviour Workflow Provide users with a range of workflow tools that simplify team collaboration and minimise errors Multichannel Campaigns Create comprehensive multichannel campaigns that seamlessly combine email, mobile, and web User Access Easily manage your users and their access permissions with multiple authentication methods
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Database Management
Subscription Management Subscriber records are managed in a single customer database for your organisation Data Management Store as many different data points as you want for highly targeted, segmented communications Notifications Determine how and when you want to know about activity taking place within your organisation
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Targeting & Automation
Taguchi Paths A dynamic customer journey visualisation tool and editor that makes sending messages easy Segmentation Easily create highly targeted customer segments to build relevant conversations with your customers Personalisation Target specific content to different types of people based on their behaviour or other factors Intelligent Delivery Experienced people and sophisticated support technology ensure consistently high ISP deliverability
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Reporting
Engagement Comprehensive engagement reporting allows you to look at subscriber behaviour from end to end Conversion Measure true ROI by tracking conversions and customising conversion attribution models Customer Lifetime Value Determine the true value of your subscriber base and predict contact strategy effectiveness over the life of a customer Custom A range of customised reports can be developed based on client needs and automated where possible Database Compare overall database and list base performance via interactive dashboard reports Extracts An easy to use, comprehensive data extract system with added security for your peace of mind
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Systems Integration
Integration Options A range of integration options and an experienced development team located in Australia Taguchi API A powerful API that’s extensively tested for scale and built for ease-of-use Website & Mobile App Tracking Track your subscriber’s interactions on your website and/or application Microsoft Integration A Global Microsoft Partner, we offer a variety of solutions for Microsoft clients Facebook & Google Ads Integration Optimise your multi channel advertising journey with Taguchi's powerful Facebook and Google Ads integration tools
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Performance & Security
Deliverability Experienced people and sophisticated support technology work together to ensure consistently high deliverability Platform Access With mandatory password protection and various user access options, Taguchi provides that extra layer of security Accreditations We are ISO27001 accredited, and we take data security very seriously Data Hosting A range of onshore and offshore storing options, to suit your business needs
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Channels
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Our Solutions
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Solutions
Franchiser A powerful solution that can be fully customised for franchise companies or local offices Membership & Loyalty Tailor business driven and customer driven communications to improve loyalty and maximise the lifetime value of the customer E-commerce A range of automated e-commerce functions and integration options with leading e-commerce platforms Marketing Automation Manage campaigns from end to end and contact your prospects at just the right time in the digital journey
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Industries
Retail Make the right product offer at the right time with sophisticated personalisation and targeting capability Publishing Promote content by proactively communicating with your subscriber base with minimal effort Travel & Hospitality Impact guest visit frequency, spend and brand preference with highly integrated automated marketing campaigns Financial Services Data sovereignty and platform security allow you to leverage digital marketing for long-term business success Healthcare Secure database configuration and a wide range of system integrations delivers results for healthcare providers
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Services
Implementation Your dedicated implementation manager works with you to ensure Taguchi is implemented as specified and on time Campaign Management Our experienced campaign management team can manage your campaigns on an ad hoc or ongoing basis Professional Services The local professional services team works with you to provide custom solutions to meet your objectives Data Management We provide data management services to help you get the best out of Taguchi from scoping to reporting Client Support The friendly local Taguchi team means you get the best client contact, rapid deployment and faster response times Training Our training sessions are facilitated by members of the very experienced Taguchi team
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Solutions
- Company
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