Financial Services

Data sovereignty and platform security allow you to leverage digital marketing for long-term business success.

The competitive global financial services industry is experiencing a profoundly changing operating environment with new competitors and technologies continually being introduced.

Globally, if financial institutions are to secure a sustainable future, they will need to transform their business models in ways more radical than many have contemplated to date.

A key consideration is the shift in consumer behavior over the past few years – none more significant than the rise of the digital consumer, and the need to leverage this shift for long-term business benefit and customer satisfaction and loyalty.

Taguchi has extensive experience in the financial services sector, particularly in banking and superannuation. We have developed sophisticated reporting around benchmarking and conversion goal setting and attribution.

Importantly, we provide local database hosting options. We understand how important this is to financial institutions where data sovereignty is key. These services ensure all customer data is held in Australia.

Talk to us today about transforming your approach.

Some benefits of Taguchi for financial services include:
  • Ability to nurture a lead e.g. from when they first enquire about a home loan, right through to when they convert
  • Simplify on-boarding and activation programs such as setting up new savings accounts
  • Implement cross-sell programs e.g. promote credit card benefits to existing savings account holders
  • Effectively manage customer churn
  • Distribute e-statements and digital member cards
  • Automate surveys and loyalty programs.

There is a vast array of platforms on the market today – what’s best for you?
Well, it all comes back to what’s important to your business.

Find out what makes Taguchi simply powerful by scheduling a free demo.

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