Content segmentation allows you to target different content to different types of people based on their behaviour or other factors, such as
- Psychographic
- Geographic
- Demographic
- Behavioural
With an extended range of sophisticated but easy to use segmentation options, Taguchi’s powerful data-driven insights will help identify and target your most important customers with relevant content to maximise your campaign return.
Taguchi segmentation capabilities allow you to combine customer data and behaviours to create real-time relevant communications delivered on your customer’s terms, allowing you to anticipate needs and move a customer forward in their unique journey with your brand.