Deliverability monitoring
ISP deliverability reputation
to all major ISP’s (e.g. Gmail, Hotmail, Yahoo etc) for each of the
I.P. addresses is carefully monitored and managed in accordance with
Taguchi’s automated ISP deliverability management systems and
processes.
Pooled IP
Our pooled I.P. system enables Taguchi clients
to get up and running quickly. It also means they benefit from
enhanced and consistently high email deliverability to the major
ISP’s without the internal management effort usually required, or
the cost of third party reputation management systems.
Dedicated IP
We do support dedicated IP system
requirements and will work with third party reputation management
systems or agencies where specific additional deliverability and
inbox monitoring services are required by our clients.
Delivery priority
To maximise the broadcast delivery
effectiveness, Taguchi prioritises the delivery of messages to the
most engaged subscribers first. This also has a positive impact on
sender reputation as these emails are more likely to be opened and
clicked.
Deliverability measures
Whist there are numerous
variables that may effect email deliverability to an ISP,
appropriately configured sender authentication protocols such as SPF
(Sender Policy Framework) and DKIM (Domain Keys Identified Mail) are
amongst the most important and we recommend you to incorporate these
into your DNS settings.
External inbox monitoring
We work with third party inbox
monitoring tools such as Mail Monitor App, 250ok or Return Path. We
don’t sub-licence these products and costs are to be negotiated
directly with the supplier.
Throttle
Determine your communication delivery speed.
Choose the maximum rate to get an offer or message out as quickly as
possible, or slow down the speed to control traffic to your website
or customers contacting the call centre.
