TaguchiMarketing Expands Services to Accor across Asia

Melbourne and Singapore - 22 July 2024

TaguchiMarketing Pty Ltd (Taguchi®), a leading provider of marketing automation solutions, is pleased to announce the expansion of its services to Accor in Asia, further strengthening its partnership with the leading hotel operator.

Building upon its successful collaboration with Accor in Australia, TaguchiMarketing will now provide its innovative Taguchi Marketing Automation platform to Accor in Asia. The initial phase of the project has seen the platform implemented in Accor in Australia, and will now be followed by a rollout across the extensive Accor network across Asia.

Dean Maidment, Managing Director of TaguchiMarketing Pty Ltd, expressed enthusiasm about the expanded partnership, stating, "We are thrilled to extend our services to Accor in Asia. Our continued collaboration with the Accor group demonstrates our commitment to delivering cutting-edge marketing automation solutions tailored to the needs of the hospitality industry."

Amro Khoudeir, Senior Vice President Digital & E-Commerce, Middle East, Africa and Asia Pacific, Accor commented, "The implementation of Taguchi Marketing Automation platform represents a significant step forward in empowering our hotel teams across the region with best-in-class digital marketing tools. We are confident that this collaboration will enhance our ability to engage with our guests and provide them with personalised experiences.”

With a focus on centralising workflow and database management, the Taguchi Marketing Automation platform will enable Accor in Asia to streamline its hotel marketing efforts and deliver tailored communications to its guests, ultimately enhancing guest satisfaction and driving business growth.

The expansion of services to Accor in Asia marks a milestone in the ongoing partnership between TaguchiMarketing and Accor, underscoring their shared commitment to innovation and excellence in the hospitality industry.

About Taguchi:

Taguchi's patented digital marketing platform offers powerful automation and optimization technology, enabling precise customer targeting and advanced message personalisation. The platform, supported by Taguchi's Australian software developers, integrates with existing data sources, and can predict ROI via sophisticated analytics.

Established in 2009, Taguchi has evolved into a dynamic and innovative business with service operations spanning across Melbourne, Sydney, Singapore, Frankfurt, Indonesia, and the USA.

For media inquiries, please contact: media@taguchi.com.au

About Accor:

Accor is a world leading hospitality group offering experiences across more than 110 countries, over 5,500 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.