Taguchi partners with E-matters to expand European market presence
TaguchiMarketing Pty Ltd (Taguchi), a leading Australian marketing automation software specialist, has announced a strategic partnership with Ematters, a Dutch digital marketing and data specialist. The partnership will see Ematters become the primary distribution partner for Taguchi's automation software in Europe, with plans to expand into additional implementation and support services.
Taguchi's CEO, Dean Maidment, expressed enthusiasm for the partnership, stating,
"With our European infrastructure in place and our initial customers operational, now is the perfect time to expand our footprint in the region. Partnering with Ematters allows us to accelerate our growth plans in Europe, leveraging their local expertise and complementary services to drive customer acquisition and software implementation.
Ematters CEO, Jeroen de Graaf, echoed Maidment's sentiments, highlighting the alignment in corporate ethos and the potential for mutual benefit.
"We are excited to work with Taguchi to bring their technology to the European market. The synergy between our companies is evident, and we believe Taguchi's expertise in industries like QSR, and hospitality will be highly valuable to European customers."
About Taguchi:
Taguchi's patented digital marketing platform offers powerful automation and optimization technology, enabling precise customer targeting and advanced message personalisation. The platform, supported by Taguchi's Australian software developers, integrates with existing data sources, and can predict ROI via sophisticated analytics. Established in 2009, Taguchi has become a strong, profitable business with service operations in Melbourne, Sydney, Singapore, Frankfurt, and the USA.
For more information about TaguchiMarketing Pty Ltd or the Taguchi® Automated Digital Marketing platform, please contact Matt Laverty: matt.laverty@taguchi.com.au
About Ematters:
Ematters is a dynamic data and marketing agency headquartered in Amsterdam, with a established footprint across Europe. Since its establishment in 2007, Ematters has curated a team of certified professionals adept in development, data management, marketing, design, and project management. We specialize not only in devising data strategies but also in their seamless execution, employing innovative methods like Golden Profile and Customer Journey mapping in collaboration with our clients and esteemed product matter partners such as Taguchi.
With the support of our in-house creative agency, RapidSugar, we refine customer profiles using zero and first-party data sources to craft personalized, targeted, and creative emails and landing pages.
To explore Ematters and RapidSugar’s comprehensive suite of strategic, tactical, and operational services, please reach out to our Client Solutions Director, Tomar van Dijk, at t.vandijk@ematters.nl.