AccorHotels and Taguchi announce national marketing-automation rollout

Melbourne - 13 April 2016

TaguchiMarketing Pty Ltd (Taguchi^®) and AccorHotels Australia today announced a national marketing-automation rollout across participating hotels in the AccorHotels Australian network.

The project will provide email marketing and automation capabilities, facilitated via centralised workflow and database management to AccorHotels’ head office marketing divisions, as well as its extensive national hotel network. The system was successfully piloted in collaboration with CRM and direct marketing specialists from fellow WPP AUNZ agency Ogilvy Australia during late 2015. Digital media specialists from neo@Ogilvy also worked on its search engine marketing to help drive bookings for hotels across Australia, as part of the collaborative approach. The national rollout is scheduled to commence in May 2016.

Dean Maidment, Managing Director of TaguchiMarketing, says: “We’re delighted to partner with AccorHotels Australia on such an exciting and innovative project. The technical integration and strategic planning work that we jointly completed during the pilot phase in collaboration with Ogilvy, now enables us to implement a national roll out relatively quickly. The unique combination of our sophisticated digital marketing technology and extensive travel industry experience, positions us perfectly to partner with AccorHotels in implementing what will be industry-leading database marketing programs”

Christopher Mills, Director of Digital Commerce for AccorHotels Australia, says: “We’re excited to be working with TaguchiMarketing on this innovative project, which will provide benefits for our guests, hotels and staff. The ability to communicate effectively with our guests is a key priority for AccorHotels, and as a result of this partnership we have been able to improve the relevance and engagement in our marketing communication.”

TaguchiMarketing and Ogilvy Australia are part of WPP AUNZ.

About Taguchi:

TaguchiMarketing Pty Ltd are owners and developers of the Taguchi^® Digital Marketing System (Taguchi^®). The system is developed and supported in Australia- providing highly sophisticated digital marketing and automation capabilities for many leading Australian companies.

For more about this release please contact Dean Maidment - EMAIL : dean.maidment@taguchi.com.au

For more about TaguchiMarketing Pty Ltd or the Taguchi^® Automated Digital Marketing System, please contact Matt Laverty - Contact us

About AccorHotels:

AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome. Over 180,000 women and men in 3,900 AccorHotels establishments look after thousands of guests every day in 92 countries.

AccorHotels is the world’s leading hotel operator and offers its customers, partners and employees:

its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);
a large portfolio of internationally renowned brands covering the full spectrum, with luxury (Sofitel, Pullman, MGallery by Sofitel, Grand Mercure, The Sebel), midscale (Novotel, Mercure, Mama Shelter, Adagio) economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;
a powerful marketplace and loyalty program Le Club AccorHotels
almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.

Accor SA shares are listed on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the USA on the OTC marketplace (Code: ACRFY)

Follow news on Accor: www.twitter.com/accorhotelsnews / www.accorhotels-group.com
Book a hotel: www.accor.com