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Taguchi appoints Marketing and Communications Manager

Melbourne - 12 April 2021

TaguchiMarketing Pty Ltd (Taguchi®), a leading Australian marketing automation company, today announced the appointment of Hayley Rathbone as Marketing and Communications Manager, effective immediately.

Hayley joins Taguchi after a period of maternity leave, and before that from Webjet, Australia's leading online travel agency and a Taguchi client. Hayley worked at Webjet for more than ten years in various marketing roles, most recently as Marketing Manager.

Dean Maidment, Taguchi CEO Dean Maidment said, “Hayley’s appointment is great news for Taguchi and our clients.

“Hayley brings a depth of experience not only in marketing but also in the Taguchi system, as she effectively set up the marketing automation programs that Taguchi runs for Webjet.

“She will be a great asset because she has worked with our team for many years, and her experience with one of Australia’s leading and trusted brands, and her understanding of their challenges, will be of great benefit to our clients.”

Mr Maidment said the appointment was part of Taguchi’s plans to expand its reach and awareness in Australia and across the Asia Pacific region.

Hayley said she was delighted with the new role.

“I have gained great experience at Webjet and look forward to working with Taguchi and its clients to grow the business and build awareness across its target markets,” she said.

“I am also grateful to Webjet for the opportunities I had there.

“Moving to Taguchi is a natural transition as there are strong synergies between the two companies and they have similar cultures.”

About Taguchi:

Taguchi offers a world-class digital marketing platform that is owned, operated and directly supported by Australians, in Australia, for Australian marketers.

Taguchi’s technology features powerful analytics, sophisticated automation and patented optimisation technology, enabling accurate targeting of customers and advanced local message customisation. Marketers with minimal technical skills can create and implement highly advanced data-driven marketing campaigns, backed by the support of Taguchi’s Australian software developers. Taguchi’s open system also integrates with existing data sources (including existing legacy systems), and accurately predicts return on investment.

Established in 2009, Taguchi has grown into a strong, consistent and profitable local business with service operations in Melbourne, Sydney and Singapore.

Further information please contact Vaughan Partners - Scott Hinton : TEL : +61 419 114 057 / EMAIL :

For more about TaguchiMarketing Pty Ltd or the Taguchi® Automated Digital Marketing System, please contact Matt Laverty : Contact us