Visualise
A highly effective way to display each step of your customer's journey that all stakeholders can quickly interpret.
Respond
Create 1:1 multichannel automated journeys that react instantly to changes in customer interactions.
Refine
Easily edit the settings, scheduling and targeting of your activities in the same friendly UI.
Taguchi Paths Playbook:
Onboarding & Activation Journey
Arguably one of the most critical journeys, onboarding sets out to understand your customers needs as well as demonstrate the value your product/service provides. First impressions count.
Even if you have an onboarding strategy in place, it's always a good idea to review it at least once a year (minimum!).
Within this guide are four sample journeys:
1. Program Education Journey
2. Data Capture Journey - Website Form
3. Data Capture Journey - Click Profiling
4. Sales Activation Journey
They have been applied to a relatable case study, allowing you to pick and choose elements from each journey to create your own communication strategy.
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"We understand that our clients need to be able to quickly and easily target their audience according to customer profile attributes, click or purchase behaviour, or a combination of both. The Taguchi Smart Template combined with our Target Expression builder makes the sophisticated nature of this task feel simple."