Taguchi Blog

Unlocking the competitive advantage of first-party data

1 Sept 2022   Dean Maidment   Data
Unlocking the competitive advantage of first-party data

Today, data is used to drive decisions in every area of business. This includes branding, marketing, sales, communications, IT, legal, new product development, and operations.

Apple's privacy changes will spark an evolution for marketers

21 June 2021   Dean Maidment   Privacy
Apple's privacy changes will spark an evolution for marketers

To say that Apple’s recent privacy protection changes have caused widespread discussion and debate in the adtech and martech worlds would be a giant understatement.

Don't throw away your legacy system

29 Mar 2021   Dean Maidment   Data
Don't throw away your legacy system

As you can imagine, we frequently meet with companies that are looking to change systems. Whilst the reasons vary greatly and outside of the “single customer view nirvana” (a topic in itself), one of the next most common reason we see is that the database marketing and analytical capabilities of the current system are limited relative to a company’s needs.

Technology isn’t always a silver bullet

24 Feb 2021   Dean Maidment   Technology
Technology isn’t always a silver bullet

Digital transformation is the catchcry of our times and most businesses are investing heavily in new technology to meet their customers’ needs and to remain competitive.

Marketing automation is transforming the customer relationship

23 Dec 2020   Dean Maidment   Marketing automation
Marketing automation is transforming the customer relationship

The dividing line between marketing and purchasing is blurring as the same digital communication is increasingly serving both roles. Dean Maidment, Managing Director of TaguchiMarketing Pty Ltd, explains the fundamental shifts under way.

Marketing automation is becoming critical in a COVID world

18 Dec 2020   Dean Maidment   Marketing automation
Marketing automation is becoming critical in a COVID world

Rapid advancements in technology are changing the marketing landscape and COVID-19 has accelerated the need to respond. Dean Maidment, Managing Director of Taguchi Marketing Pty Ltd, explains the fundamental shifts under way.

Insider tips for creating quality email campaigns

22 May 2019   Dean Maidment   Hints & tips
Insider tips for creating quality email campaigns

You don’t get a second chance to make a first impression and thanks to the ‘delete key’ this is especially true when it comes to email marketing.

Do email marketing industry benchmarks really matter?

10 Mar 2019   Dean Maidment   Reporting
Do email marketing industry benchmarks really matter?

How do our email metrics compare to other companies? What’s the industry average open and click rate? Are our email campaigns performing better or worse than our competitors?

Design tips and tricks for responsive emails

14 Jan 2019   Dean Maidment   Hints & tips
Design tips and tricks for responsive emails

Beauty may well be in the eye of the beholder but that’s not always how it works when you’re looking at a marketing email, especially if maximising the emails impact is the ultimate measure of beauty.