Content Segmentation

Target tailored content to different groups of people based on their online and offline behaviour.

Content segmentation, or personalising content for a specific audience, is paramount in expanding your business and increasing customer engagement and sales.

In Taguchi, the target expression engine is used to define what specific items within your template should be presented to which subscribers allowing you to target your most important customers with relevant content to continually improve campaign return.

Content segmentation allows you to target different content to different types of people based on their behaviour or other factors, such as

  • Psychographic
  • Geographic
  • Demographic
  • Behavioural

Segmentation made simple

Taguchi removes the need for you to run complex queries in data warehouses or external statistical suites with best in class targeting and personalisation capabilities. It lets you easily query your data to identify the most relevant subscribers and enables you to quickly send them the most appropriate content.

For example, you may be sending an email to all of Australia but you wish to display a hero image specific to each state. Using a segment would be the most efficient way of doing this, rather than creating several email activities. A segment allows you to do this in one single email activity.

You could create segments for each state, hero image items for each state and define the segments to their correlating hero image item to achieve subscriber specific segmentation (e.g. The ACT hero image would have the ACT subscriber segment selected and so on).

  • Dedicated content for each subscriber – customer-centric content
  • Highly personalised
  • Targeted
  • Intuitive
  • Easy to use
  • Elegant presentation

There is a vast array of platforms on the market today – what’s best for you?
Well, it all comes back to what’s important to your business.

Find out what makes Taguchi simply powerful by requesting a free demo.

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