Deliverability

Experienced people and sophisticated support technology work together to ensure consistently high deliverability.

It’s the most important part of our business and one we take very seriously.

A combination of experienced personnel and sophisticated support technology work together to ensure that emails sent from Taguchi result in consistently high ISP deliverability.

Our monitoring systems detect key issues and where possible, dynamically adjust sending configurations to maximise deliverability in real-time. Additionally, ISP specific reports and audit logs are maintained by us to any investigate issues that may occur and to suggest explanations and potential areas for future refinement.

Deliverability monitoring
ISP deliverability reputation to all major ISP’s (e.g. Gmail, Hotmail, Yahoo etc) for each of the I.P. addresses is carefully monitored and managed in accordance with Taguchi’s automated ISP deliverability management systems and processes.

Pooled IP
Our pooled I.P. system enables Taguchi clients to get up and running quickly. It also means they benefit from enhanced and consistently high email deliverability to the major ISP’s without the internal management effort usually required, or the cost of third party reputation management systems.

Dedicated IP
We do support dedicated IP system requirements and will work with third party reputation management systems or agencies where specific additional deliverability and inbox monitoring services are required by our clients.

Delivery priority
To maximise the broadcast delivery effectiveness, Taguchi prioritises the delivery of messages to the most engaged subscribers first. This also has a positive impact on sender reputation as these emails are more likely to be opened and clicked.

Deliverability measures
Whist there are numerous variables that may effect email deliverability to an ISP, appropriately configured sender authentication protocols such as SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) are amongst the most important and we recommend you to incorporate these into your DNS settings.

External inbox monitoring
We work with third party inbox monitoring tools such as Mail Monitor App, 250ok or Return Path. We don’t sub-licence these products and costs are to be negotiated directly with the supplier.

Throttle
Determine your communication delivery speed. Choose the maximum rate to get an offer or message out as quickly as possible, or slow down the speed to control traffic to your website or customers contacting the call centre.

There is a vast array of platforms on the market today – what’s best for you?
Well, it all comes back to what’s important to your business.

Find out what makes Taguchi simply powerful by requesting a free demo.

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