Retail

Make the right product offer at the right time with sophisticated personalisation and targeting capability.

In retail environments, ensuring the right product offers are made at the right time is critical.

Being able to track a customers behaviour and purchase data whether in-store or online can give retailers the inside edge on building stronger relationships with customers over time.

Taguchi is the perfect tool for e-commerce or high street retailers because it features very sophisticated personalisation and targeting capability and it is easy to use without any need for technical or design skills.

Whether it’s a highly personalised and segmented email broadcast to a million customers or specific one-to-one offers selected as part of a comprehensive customer automation strategy, Taguchi makes it easy to execute, track and manage.

With Taguchi, you’ll have one system for both marketing and operational emails and SMS (e.g. receipts, order confirmations, dispatch notices, loyalty membership statements etc), which allows retailers to leverage the sales and marketing capabilities of your customer communication and turn operational emails into sales opportunities.

E.g. combine receipts with birthday offers or abandoned shopping cart items with cross-sell offers.

Some benefits of Taguchi for retail stores include:
  • Speed to market. Spend more time on focussing on sales and marketing strategy and analysing ROI and less on campaign production and execution.
  • Localise communications based on where the customer lives or where they shop. Personalise offers using any of the personal, transactional, or behavioural data accessible in the Taguchi database.
  • Use real-time dynamic optimisation to increase sales and maximise ROI.
  • Whether in-store or online you can easily measure the ROI impact on your e-commerce or in-store retail sales as a result of your email, SMS and other database marketing campaigns initiated from Taguchi.
  • Track your retail sales conversions from your online e-commerce website or from your physical stores or franchise outlets.

There is a vast array of platforms on the market today – what’s best for you?
Well, it all comes back to what’s important to your business.

Find out what makes Taguchi simply powerful by requesting a free demo.

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