Engagement

Comprehensive engagement reporting allows you to look at subscriber behaviour from end to end.

Marketers are constantly on the lookout for ways to better understand their customers and prospects, and ultimately deliver a highly engaging experience.

With Taguchi, you can move beyond basic engagement statistics and look at subscriber behaviour right through to conversion. Track a campaign’s true ROI for online and in-store sales. And measure and tailor communications based on the best performing categories of content within your all of your communications.

Taguchi provides a series of standard reporting options plus a series of custom reports based on a client’s requirements.

All data that is captured or stored can be reported on or supplied back in formats for use in third party tools such as Tableau or Power BI.

Examples of Activity Reporting:

  • Activity report (dashboard, PDF, CSV, Tableau, Power BI)
  • Conversion to click rate
  • Value per click
  • Email click heat map
  • Device performance
  • A/B testing optimisation performance

Subscriber level reporting:

  • Emails/SMS sent
  • Email opened, email clicked
  • Taguchi web page view
  • Taguchi form entered
  • Email bounce including SMTP reference
  • Conversion event e.g. booking

There is a vast array of platforms on the market today – what’s best for you?
Well, it all comes back to what’s important to your business.

Find out what makes Taguchi simply powerful by requesting a free demo.

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