Marketers know that the best way to interact and communicate with customers and prospects is through using a variety of channels and media.
All of an organisation’s channels and customer touch points must be integrated to convey a consistent and personalised experience that is meaningful and relevant to the customer and in the case of direct marketing it must be above all, timely.
With Taguchi, you can create a seamless cross-channel campaign experience that combines to create a highly targeted and effective communication for your customers and prospects.
Because Taguchi allows you to manage a variety of digital channels you can integrate these to create comprehensive multichannel campaigns that seamlessly combine email, mobile, and web.
Taguchi SmartPath® will guide you through your journey and enable you to engage with to your customers on a personal basis based on business rules you determine for each message, each channel, and each customer.