Taguchi and Domino’s deliver a local area marketing solution
Melbourne - 19 May 2017
TaguchiMarketing Pty Ltd (Taguchi) and Australia’s largest pizza chain, Domino's Pizza Enterprises (Domino’s), this week officially launched the Taguchi® Digital Marketing and Automation System as the local area marketing solution for Domino's 700 strong pizza restaurant network across Australia and New Zealand.
The Taguchi system which was piloted until the end of April, is now accessible online to the Domino’s franchise network. It provides capabilities for individual restaurant owners and managers to tailor Domino’s Head Office marketing emails with special offers targeted to their local area customers. Additionally, the Taguchi system provides Domino’s national marketing management with analysis and insights for enhanced operational efficiency and ongoing program improvement.
Dean Maidment, Managing Director of TaguchiMarketing, says, “we’re delighted to partner with a renowned market leader with the calibre of Domino’s on what has been a very exciting and collaborative project.
“Ultimately this is about providing Domino’s customers with great value offers, which satisfy their hunger.
“Looking forward, having the sophistication of our technology combined with Domino’s innovative marketing expertise, the opportunities for local area program development through further automation and technology enhancements are even more exciting”.
Taguchi Marketing is part of WPP AUNZ, Australasia’s leading marketing communications group.
TaguchiMarketing Pty Ltd are owners and developers of the Taguchi® Digital Marketing System (Taguchi®). The system is developed and supported in Australia- providing highly sophisticated digital marketing and automation capabilities for many leading Australian companies.
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Domino’s Pizza Enterprises Limited owns the master franchise rights to seven markets globally including Australia, New Zealand, Belgium, France, The Netherlands, Japan and Germany. The Company runs and operates over 1900 stores throughout these markets. For more information visit www.dominos.com.auAbout WPP AUNZ:
WPP AUNZ (ASX: WPP) is Australasia’s leading marketing communications group, comprising 5,500 people working in 80 agencies in 170 offices across Australia and New Zealand. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. For more information visit www.wppaunz.com or follow us @WPP_AUNZ
WPP AUNZ is part of WPP, the world’s largest communications services group with billings of US$74 billion and revenues of over US$19 billion employing more than 205,000 people (including associates and investments) in over 3,000 offices across 112 countries. WPP was named Holding Company of the Year at the 2016 Cannes Lions International Festival of Creativity for the sixth year running. WPP was also named, for the fifth consecutive year, the World's Most Effective Holding Company in the 2016 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications. In 2017 WPP was recognised by Warc 100 as the World’s Top Holding Company (third year running). For more information, visit www.wpp.com