Emails, web pages, SMS and mobile apps are made of combinations of changeable elements and content variables.

Multivariate testing is a technique for testing a hypothesis in which multiple variables such as combinations of subject lines, images, calls to action and content are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations, maximising engagement with your subscribers.

A multivariate test will change multiple elements, like changing a picture and headline at the same time, to help you understand which element most impacts campaign results. Taguchi’s multivariate testing capabilities are industry leading, with the possibility for thousands of different variations of content within one email activity.

With Taguchi, you don’t have to wait until the end of your campaigns to find out which A/B test variation provided the best ROI. The platform can work it out for you during your campaign and automatically optimise your content to deliver the most effective combination. This means your subscribers will receive the most relevant messages based on overall engagement and conversion.