Taguchi® - Automated Digital Marketing

Request A Demo
The world’s most adaptive digital marketing platform
Taguchi v5 Interface

The Taguchi® platform delivers unprecedented levels of sophistication in data management, fully automated production and reporting systems, and seamless multichannel capabilities.

Sending the right message to the right people, and at the right time and place, has never been easier.

Content Editor
Content Editor

Taguchi® Smart Template®

Reduce the time you spend creating emails, SMS and web forms. Our highly customisable Smart Template® provides a simple drag-and-drop content manipulation system that minimises the pre-deployment and testing processes. The Smart Template® can also be customised to automate content production, presentation, personalisation and segmentation. These unique features, along with a multi-editor centralised workflow management environment, dramatically simplify production and enable you to focus on campaign analysis and strategy.
Dynamic Content
Dynamic Content

Dynamic Content Optimisation

Don’t wait until the end of your campaigns to find out which A/B test variations provided the best ROI. Taguchi® can work it out for you during your campaigns and automatically optimise your content to deliver the most effective combinations. This means your subscribers will receive the most relevant messages based on engagement and conversion.
Predictive Modelling
Predictive Modelling

Predictive Modelling

Taguchi® can help you understand and maximise the true value of your subscriber database. Based on our sophisticated predictive modelling algorithm, Taguchi® automatically analyses your database and can accurately predict how effective your contact strategy will be over your subscribers’ lifetime. This enables you to make more informed business decisions around future subscriber acquisition, retention and RFM strategies.
Advanced Segmentation
Advanced Segmentation

Advanced Segmentation

Taguchi® removes the need for you to run complex queries in data warehouses or external statistical suites. It interrogates your database to identify the most relevant subscribers and enables you to quickly send them the most appropriate content.
Multi-Channel
Multi-Channel

Multi-Channel

Taguchi® enables you to easily create one-to-one messages through email, SMS, landing pages and web forms. Using the same efficiency principle as the email Smart Template®, you can create and execute your messages without any programming or design skills.
Conversion Tracking
Conversion Tracking

Conversion Tracking

Standard metrics such as opens and clicks are useful for measuring recipient engagement but they don’t measure the success of your communications. Taguchi® can help you measure your campaign's true ROI, whether it’s e-commerce or in-store sales, all from our easy-to-use dashboard and PDF reports.
Analytics
Analytics

Analytics & Insights

Move beyond basic engagement statistics and look at subscriber behaviour right through to conversion. Track a campaign’s true ROI on online and in-store sales. And measure and tailor communications based on the best performing categories of content within your email communications.

Anyone in the marketing team can log into Taguchi® and send a targeted, segmented email without having to involve BAs or the IT team. The benefit to me is being able to get an email out really quickly when a sale is launched and attract traffic quickly.

- Dave Galt - CEO
Webjet