The Taguchi team’s data-driven marketing expertise and technology were crucial in the success of the RACV Emergency Home Assist project. Taguchi worked closely with RACV to navigate from what was essentially a high level business concept through to a comprehensively detailed campaign solution.
Despite project challenges such as short deadlines, budget constraints, multiple stake holders, and coordination with third party suppliers, Taguchi architected and delivered a comprehensive solution, on time and within budget.
To generate a daily flow of leads to drive the awareness and sales of its Emergency Home Assist (EHA) product.
RACV had undertaken previous promotions with similar objectives but were looking to:
RACV offered a free six-month trial of their Emergency Home Assist product. The offer was A/B tested in all three channels:
Using Taguchi’s enterprise-level technology, RACV were able to quickly deploy a sophisticated multi-channel campaign that targeted customers by their preferred communication method. By using a flexible solution that engaged with customers to influence purchasing behaviour, RACV were able to maximise results across the campaign as well as secure insights for future campaigns.